I truly regret to leave this project uncompleted as I am leaving New Zealand. Origin is a brand developed for the European discerning food service industry, guaranteeing premium lamb and beef with a strong sense of origin and location. As the trend at the premium end of the restaurant industry is leaning towards unique locations with strong stories, Origin lends a raw sense of poetry, all done on sustainable, unbleached materials, that can be re-told on the restaurant menues. New Zealand was the first country in the world to export chilled meat to Europe, making Origin an even more fitting brand name for a raw and beautiful product. Read more…
Goldair has been a staple to the kiwi kitchen for many, many years. During the initial conception of the batch campaign, a secondary device was born that became a Goldair brand device ever since. The dial device, all the way turned from “ordinary” to “extraordinary,” was since featured across all packaging, print and TV.
The batch ads were a special treat to work on. Batches (New Zealand holiday homes) are as kiwi as pavlova, and so is Goldair. Every brand conscious consumer would draw a line somewhere. even in the simplest of all batch environments how much he was willing to compromise for the sake of simplicity. Some things are worth compromising, other’s aren’t.
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Forrest Estate was one of the first vineyards of the Marlborough region in New Zealand, and considers itself truly a New Zealand original with it’s roots firmly planted in the Blenheim winegrowing region. When it came to rebrand the vineyard, we made the soil, the dirt, the stones and the respective colors the central ingredients of the estate. Two more sub brands were developed along with the main Forrest brand. The Valleys focused on the unique terroir of certain smaller valleys, and The Doctors’ created a place for more creative and experimental wines (Dr. John & Brigid Forrest themselves are avid cyclists and host the annual Graperide).
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Hanmer Springs, the South Island’s premier Hot Springs Resort and Spa entered the cosmetics market with a line of products that used authentic thermal water as the distinguishing ingredient. We branded the products as female and male lines with colorful yet tasteful graphics that would guarantee a strong shelf presence and attract both a male and female audience.
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New Zealand lamb is currently traded as a commodity in Great Britain’s supermarkets. A “perfect breed” from a selected few farms and central studs had been researched and created to guarantee lamb that was far superior and guaranteed tender. To achieve a premium price for the brand, we positioned it as a boutique small-batch brand that valued stringent selection, traceability and human involvement. All sold lamb is traceable back to the stud and farm, and each pack contains profiles of the original 12 farms.
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Tooheys, part of the world’s largest beer conglomerate Lion Nathan, has been an Australian staple for many years. Initially, we were hired to simply create one more flavor of the home-brew line which looked very tired at that point. The updated look of the new flavor was such a success, that the whole range got the treatment. Given the rather lower - middle-class appeal of the home-brew suite, a simple yet tasteful update seemed to be the best weapon of choice for this tasty client. Cheers.
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The Ferva brand was developed for a new line of modern residential fireplaces that could be customized to suit individual’s taste and match their environments. We named it Ferva (from Fervor = intense heat) gave it an elegant and smart look, and produced mag ads, collateral and POS without hurting any chameleons.
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