Reviving an old recession-proof staple of Australian culture. Tooheys.
5.28.2008 | Comments Off
Tooheys, part of the world’s largest beer conglomerate Lion Nathan, has been an Australian staple for many years. Initially, we were hired to simply create one more flavor of the home-brew line which looked very tired at that point. The updated look of the new flavor was such a success, that the whole range got the treatment. Given the rather lower - middle-class appeal of the home-brew suite, a simple yet tasteful update seemed to be the best weapon of choice for this tasty client. Cheers.