Every once in a while a project comes along that you would happily sacrifice your first born, one kidney and both your testicles for. It’s also understood that these projects never have any budgets and can not be worked on during normal agency hours. Working on some rush ads for the “world’s first practical jetpack” was that sort of job. In a small-country edition. Work had to be done overnight, and there were a total of zero dollars available to spend on photography. The brief was to create a series of three teasers leading up to the big press event at the Oshkosh air show.
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The Scientific and Cultural Facilities District was initiated by Denver’s voters almost 20 years ago. Through a simple 0.1% sales tax, it funds over 300 cultural and scientific organizations, such as the Denver Performing Arts Center, the Denver Zoo, and the Museum of Nature and Science. The premise is simple: Through daily contributions of Denver residents and visitors, SCFD makes it possible to connect these two main categories through funding, which in turn benefits the individual. Read more…
An oldie but goodie back from my last Denver stint. Colorado Springs Utilities (CSU) needed to remind its citizens to limit their lawn watering to just twice a week. Given that CSU is a community-owned utility company, the tone of the campaign was to be positive and light-hearted, rather than dictatorial and threatening. What a welcome opportunity to put some garden kitsch into the spotlight! Read more…
Xpect Solutions creates custom food-packaging solutions, utilizing vision-enabled Yamaha robotics for superior accuracy. To stand out from the rather generic and expected trade-pub ads, this simple approach took the high ground by being both entertaining and to-the-point about the advantage of vision-enabled automation technology without getting caught up in expected detailed and/or generic imagery. Read more…
