Christchurch is for lovers.
6.02.2008 | Comments Off
What to do with booked press and mag ads, but no budget for new photography and a hopelessly outdated image library? While it seems ironic for a special place like Christchurch (& Canterbury Tourism) to find itself in that position, the existing iconic imagery had grown tired over the years. We chose to target Aucklanders and Wellingtonians with statements that weren’t normally associated with Christchurch, while substantiating the claims in long lists of relevant activities. The whole thing was then dressed in a spring-like dress of bursting flowers.