Christchurch, let’s get it sorted!
1.02.2009 | Comments Off
Christchurch’s city council introduced a new rubbish and recycling scheme to further reduce landfill trash and encourage recycling. Eventually, the city aims to achieve a virtual zero percent waste standard. Introducing a 3-bin system provided a challenge for many households both from a logistic as well as educational angle. Our aim was to establish a second-nature-behavior towards sorting the trash the correct way. Being very clear and directive about the use of the bins facilitated the educational element, and using interactive social-marketing tactics aimed at establishing a personal connection and sense of ownership towards the program.