The KiwiCampaign

My favorite new overseas shipper. OOCL did a great job with their new branding. When our container arrived to move our household from New Zealand to Colorado, it was pleasant surprise to see such a smart brand applied to a mundane 20″ steel container. Not only is the negative space a contemporary floral/organic shape, which beautifully juxtaposes the hard container shapes and letterforms, it also tells the story of global logistics and connectivity. Well done OOCL.